CarSale
CarsSale is a New Zealand car finance and pre-approval platform helping Kiwis get fast, simple loan approvals and access to vehicles from a wide network of dealers across the country.
Before the redesign, the brand’s website was inconsistent, unclear in messaging, and did little to build trust with users in a high-risk finance category.
We were tasked with a full visual overhaul and conversion-focused rebuild to turn the online presence into a high-trust lead-generation engine.
Car Finance & Pre-Approval · Website Rebrand · Conversion Optimisation
Services
Brand Repositioning, Web Design & Development, Conversion Optimisation
Category
Financial Services
Client
CarsSale NZ
Analysis — Performance and Responsiveness
We rebuilt CarsSale with a focus on clarity, speed, and credibility:
Clean visual design aligned with financial services expectations
Responsive layout for mobile and desktop users alike
Optimised content hierarchy for conversion and form completions
Clear visual signals to show dealer network and finance options
Consistent branding across all breakpoints
The result is a site that communicates trust quickly, conveys value without confusion, and pushes visitors toward pre-approval and contact.
Problem — Trust Barriers & Low Conversion
CarsSale’s old site had several issues:
Messaging that didn’t clearly explain what they actually do
Weak trust signals for a finance audience
Unoptimised layouts that reduced engagement
Poor brand positioning in a competitive market
These problems made visitors hesitate instead of convert.
Solution — Strategic Rebrand & UX-Led Redesign
We delivered a full redesign that:
Clarified CarsSale’s core offers — quick finance pre-approval + dealer access
Built trust with clear steps, testimonials, and benefits
Designed layouts that funnel users toward Apply Now and contact points
Strengthened the visual brand to compete with larger NZ finance and dealer sites
Now the website works as a lead generator, not just an online brochure.
